The King Bleach Laboratories Italy has formulated the “New Generation Powder Lightener Platinum 12 Plus” with enhanced respect to the hair structure, hydration, and shine that enables professionals to achieve up to 12 levels of total lift, off the scalp usage.
THE PROPERTIES
The avant-garde formula in King Bleach reduces oxidation and porosity during lift when compared to conventional bleach formulas as it helps to hold the integrity of the hair structure while making hair feel healthier.
A combination of oils, proteins, and vegetable extracts allows this innovative modern formula to help make hair less porous with greater elasticity and shine.